President's Message

Welcome to the Kia Motors America Employee Resource Center

This is an on-line resource developed especially for you, our valued employees. We hope it will help to keep information at your fingertips, and help make your jobs easier.

We welcome your suggestions on how we can make this resource more useful for you. Please send us your comments using the Feedback area of this site.

Mission

Kia Motors America, Inc. (KMA) is a dynamic, innovative, entrepreneurial distributor of high-quality automotive products from Kia Motors Corporation and is totally committed to providing American consumers with the highest levels of value, service, and customer satisfaction in the U.S. automotive industry.

Meaning of "Kia": The word is of Chinese origin and combines two syllables. The first, "Ki" means to spring up/prosper/expand/arise. The second, "A," stands for Asia. Hence the two syllable word Kia means to spring up/prosper/expand/arise from Asia.

Values

How KMA accomplishes its mission is as important as the mission itself. Fundamental to KMA's success are these Basic Values:

Guiding Principles

The guiding Principles underlying KMA's Basic Values are: